What’s a Website Audit and Why Should You Do One Now?

Check your site for outdated, inconsistent information before a customer finds it

Photo by Jerry D Clement; graphics added by Jacquelyn Lynn

Have you ever landed on a website and found information that’s out of date or inconsistent, links that don’t work, or images that don’t display?

Could there be pages like that on your website?

Most business websites these days reflect the rapidly-changing environment in which we operate. New content gets added and old material doesn’t always get updated. That’s understandable — even small companies can easily have hundreds or thousands of pages on their websites.

The solution? An annual website audit.

Don’t let the word audit scare you. What we’re talking about here is going through every page on your website, making sure the information is accurate, all the links work and images and text display properly. When you find issues, make the appropriate corrections.

It’s tedious and time-consuming, but it’s a worthwhile investment. It can be compared to those special annual freshening-up things you do for your brick-and-mortar location, like…