Book Review

This is Strategy

Without strategy, systems don’t work — or if they do, they don’t work for long.

Jacquelyn Lynn
3 min readSep 18, 2024

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Image created by Jacquelyn Lynn using MockupShots

This is Strategy: Make Better Plans
Seth Godin
Authors Equity (October 22, 2024)

In our complex, ever-changing world, strategic thinking is essential. And if you follow Seth Godin’s advice, you’ll gain the clarity you need to think strategically and make better plans.

Godin is a business genius and master storyteller, which is what makes his books so powerful. In This is Strategy, he helps you take all the things you know (how technology has evolved, how cultural and societal changes happened, and the stories behind legendary business successes and failures) along with some things you probably don’t know and pull it all together to build a strategy that will work. It doesn’t matter if you’re a solopreneur, a huge public corporation, or somewhere in between, you can use Godin’s advice.

This is Strategy is 298 numbered riffs (defined as a monologue or spoken improvisation on a particular subject — and it’s a great format for a book) that make individual points illustrated with relatable real-life examples as they build your understanding of what to do and not do as you create an effective strategy.

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Jacquelyn Lynn

Inspirational author, business ghostwriter. Need some great quotes? Get “A Book of Proverbs: Wisdom of the Ages” free. Download at CreateTeachInspire.com/wisdom