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There’s No Upsell — Just the Books
My books are not part of sales funnel, but I’d still love for you to buy and read them.
“Luann” is one of my favorite comics.
Recently, Luann decided that writing was an easy way to get rich.
The strip (8/27/22) shows Luann talking to her father, saying that writing might be her new career. When he cautioned her that writing “is a hard career to earn money at” (and that’s true), she showed him a course, “The Write Way to Wealth,” for $125.
I could hear writers around the world laughing the day that strip was published.
I don’t know where Greg Evans, the strip’s author, is going with that, but it made me think about many of the courses I’ve bought over the years and the one thing most of them have in common:
There’s almost always an upsell to a higher-priced product.
I’ve written three books on publishing. I offer one for free and the other two are moderately priced. I also offer a free video series on publishing. (Links are below.)
That’s it.
No upsell to a higher-priced product such as a more expensive course or coaching.
