Member-only story
How will the supply chain disruption affect your holiday shopping?
Some thoughts on gift cards
2 min readOct 15, 2021
Have images of hundreds of ships anchored in the Pacific Ocean waiting to be unloaded got you thinking about an alternative to traditional holiday shopping and packages under the tree on Christmas morning?
With predictions that the current supply chain disruption will persist well into 2022, gift cards are likely to be more popular than ever this year.
How can you be sure the cards you give will be used and appreciated?
Consider these tips:
Be sure the receiver will actually use the card.
Choose a card for a place the recipient enjoys. We have a $25 gift card to a restaurant that’s been hanging on our kitchen bulletin board for probably five years. It’s for a chain restaurant that’s about eight miles away, and we don’t like it enough to make a special trip over there.