Member-only story
Book Review
How to Market a Book
The real work begins after you’ve finished writing your book
Lori Culwell clearly had a lot of fun writing How to Market a Book, the latest in her Funny You Should Ask! series.
As an author and publishing (but not marketing) consultant, I’ve lost count of the book marketing books I’ve read and seminars I’ve attended, with costs ranging from free to hundreds of dollars. That puts me in a position to authoritatively say that Culwell’s book is indeed comprehensive. It’s also well-structured and easy to read.
She begins by explaining how to organize your marketing efforts so you have a system in place to manage things before you begin doing the work. Follow this advice and you’ll save countless hours of trying to remember where you put something you worked on a few months ago.
Next is a section on why and how to build an email list, which is an essential element of book marketing. If you don’t anything else to market your book, do that.
