Can You Really Blog a Book?

How to Blog a Powerful Book

Create a blog and turn it into a book is popular advice — does it work?

Image created by Jacquelyn Lynn using MockupShots

The often-heard advice goes like this: Start blogging and after you’ve written a sufficient number of blog posts, combine them into a book.

Sounds easy, doesn’t it?

It’s not.

Full disclosure: I’ve suggested this approach to people who want to write a book without hiring a ghostwriter but find the writing process overwhelming. I don’t personally know anyone who has actually blogged a book.

I believe the advice to blog your non-fiction book is sound as far as it goes. But here’s the catch:

Whether you’re writing blog posts, books, or any other type of content, that content has to be high quality if it’s going to attract and keep an audience.

The basics of quality content:

• Organized. Each stand-alone piece must have a clear beginning, middle, and end.
• Coherent. Every word must be correct, and every sentence must make sense to the reader.
• Accurate. Your content must be able…