Marketing

How Company Slogans Have Evolved

Trivia that’s fun and valuable

Image created by Jacquelyn Lynn using MockupShots

I’ve written a number of stories about how important it is for your slogan and other marketing messages to be clear and say what you intend.

Smart or Stupid: Do Your Taglines and Slogans Work?

Do you know how some of the more famous company and product slogans evolved? Here’s some interesting trivia I found in a great infographic:

• In 1900, Coca-Cola’s slogan was “For headache and exhaustion, drink Coca-Cola”
• In 1903, Pepsi’s slogan was “Exhilarating, Invigorating, Aids Digestion”
• Maxwell House has used the same slogan, “Good to the last drop,” for 97 years
• FedEx has had six different slogans since 1978; the current “The world on time” was introduced in 2009
• According to legend, Nike’s “Just do it” motto was inspired by a death-row inmate’s final words

Here’s the link to the infographic: