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Book Review
From Book to Best Seller
The Savvy Author’s Guide to Book Promotion, Smart Branding, and Longterm Success
If only I could put this book under my pillow at night and wake up with all the work done.
From Book to Best Seller by Penny C. Sansevieri is packed with excellent marketing information — but it comes with a warning label: If you want to see results, you’re going to have to do a lot of work.
Sansevieri is a long-established book marketing expert. She sets the stage by telling the reader:
If you want some basic book marketing ideas, From Book to Best Seller isn’t for you. But if you’re ready to uplevel your marketing, then you’ve come to the right place.
Marketing a book takes an incredible amount of time, energy, and knowledge. Most authors would rather be writing than marketing (and a lot would rather be doing anything other than marketing) — and that’s okay if you don’t care about book sales.
I’ve had a few ghostwriting clients over the years who genuinely didn’t care how well their book sold, but most of my clients and other authors I know want people to buy and read their books. That’s simply not going to happen without strategic…
