Member-only story
Do What Celebrities Do: Hire a Ghostwriter
Promote yourself and your business with well-written books and articles
INSERT PHOTO
One of the ways celebrities add to their fame and fortune is by writing a book — but very few of them actually do the writing themselves. They hire ghostwriters who, in addition to having the talent to write, also have the temperament to work with demanding clients and don’t mind staying behind the scenes.
You may not — or even want to —be a celebrity, but you can still benefit from the services of a good ghostwriter.
Most ghostwriters work on a contract or freelance basis and enjoy the variety of working with different clients on a range of projects. Some of the ways a business person can use a ghostwriter include:
Books, including how-to, motivation and memoirs.
Books are a great way to promote your product or company. One of the most popular trends in book publishing is the “little book,” which are small, short books that focus on a very narrow topic and can be written and produced in a few months. Or, if your business is established and has an interesting past, consider creating a corporate history book to preserve those memories, use as a marketing piece and build employee pride…