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Book Review: The Amazon Author Formula
Getting sales on Amazon takes more than simply writing and uploading a great book — a lot more!
The Amazon Author Formula: Insider Tips, Tricks, and Strategies for Selling More Books
Penny C. Sansevieri
Author Marketing Experts
Getting sales on Amazon takes more than simply writing and uploading a great book — a lot more!
I love writing and publishing books. I don’t like marketing them. But a hard reality of publishing is this: Successful authors market their books.
In The Amazon Author Formula, book marketing expert Penny C. Sansevieri tells you pretty much everything you need to know to market your book on Amazon. She explains what to do and how to do it, using actual examples from Amazon. She includes screenshots (they’re hard to read but they illustrate what she’s explaining) so you can see the techniques in action. Of course, Amazon is only part of your overall book marketing plan, but it’s an important part.
The best quote and most important thing to understand:
Amazon is more of a search engine than it is a store. In fact, Amazon is the “Google” of online buying.
