Member-only story
Content Marketing
Are You Blocking Readers from Your Content?
Are you locking up your content so people can’t see it?
If you’re going to invest in creating great content, why would you block people from seeing it?
This is as much of a rant as it is advice. I get really annoyed when I respond to a content offer and then can’t get to it because it’s blocked by a bunch of pop-ups (either ads or opt-in demands) or the page has so many ads on it that it takes forever to open and the content is hard to find.
By content offer, I mean links from social media posts, emails, and other sources that essentially say, “Go to this site and get some great information.”
When I go to the site and have to navigate an obstacle course of pop-up ads and information gates that demand I sign in to see what was offered, I’m more inclined to get ticked than I am to click.
Tell the truth: Do you like it when someone has promised you some great information but before you can read the first paragraph, a pop-up asking for your name and email address blocks your view?
If you answered no but your website includes interruptive pop-ups, why?
